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Metahaven Uncorporate Identity
Herausgegeben von Metahaven (Daniel van der Velden, Vinca Kruk) mit Marina Vishmidt
In Uncorporate Identity: Emblem and Void lässt sich Metahaven, Design Studio und Thinktank, auf eine sinnbildliche Untersuchung ein, die geopolitische Konflikte mit Branding, fiktive Staaten mit Stararchitektur, flexible Steuerung mit dem hieb- und stichfesten Wertegesetz und den Totalitarismus der Norm mit sozialen Netzwerken im Internet verbindet. Uncorporate Identity ist zugleich ein künstlerisches Manifest für Design in Zeiten der Globalisierung und ein Arbeitsbuch aus Essays, Schilderungen und Binsenweisheiten, die den heutigen unklaren Zustand von Identität und Branding ausloten. Das Buch ist eine Sammlung von Entwürfen, verfasst nach den Forschungsschwerpunkten in Metahavens wichtigsten Projekten, sowie Essays, Interviews und Prosa von Boris Groys, David Singh Grewal, Vladimir Kolossov, Keller Easterling, Dieter Lesage, China Miéville, Chantal Mouffe, Pier Vittorio Aureli, Bruno Besana, Michael Taussig, Regula Stämpfli, Mihnea Mircan, Mariana Celac, Florian Schneider, Marina Vishmidt u.a.
Mitherausgeber Jan van Eyck Academie
17 × 24 cm, 608 Seiten, 400 Abbildungen, Softcover (2010)
ISBN 978-3-03778-169-2, e
EUR 45,00 / CHF 70,00
«Uncorporate Identity questions the purpose and value of design in a neurotic and treacherous era of geopolitical instability.» Alice Rawsthorn, International Herald Tribune
«An eye-opening and provocative book.» Icon
«A sustained and multivalent investigation into the relationship between design and power, often using visual and design tactics themselves as the form of interrogation. (...) In an appropriately inside-out manner, Metahaven echo Wally Olins definition of corporate identity – 'strategy made visible' – but with an entirely opposite intent.» Sam Jacob, Mute
«There hasn't been anything quite this ambitious from a design team since Bruce Mau hit his stride...Uncorporate Identity collects the critical design projects Metahaven has undertaken to date and amplifies them with new material.» Rick Poynor, Creative Review
«After decades of corporate identity being reduced to logos, Metahaven has undertaken a larger project to explore identity in politics and culture, online and across borders. This expansive monograph is its own project – the transformation of a design practice into a research laboratory and think tank. An important book.» Design Observer
«An important status report for design in the contemporary context (…) Metahaven’s book will be a strong contender for either the sexiest thing in your library carrel or the smartest thing in your beach bag.» Alan Smart, Abitare
«One of the most innovative design studios in Europe.» Süddeutsche Zeitung
«One of the most radical groups of designers in Europe (…) Metahaven use a research-based, speculative 'meta-design' practice to rethink the structural parameters and channels through which emerging organizational models and political paradigms inadvertently stumble upon a form of communication.» Kaleidoscope
«manic and spell-binding»... «the visual forms that emerge in this speculation are fairly astounding: passports printed with cuneiform, bar codes that extrude into architectural space, postage stamps of mirrors and satellites, a national flag composed only of a field of gray, a monopoly board game that imagines the Parisian banlieues.» Design Issues