1. Cold War Confrontations
    Jack Masey, Conway Lloyd Morgan
    Cold War Confrontations
    US Exhibitions and Their Role in the Cultural Cold War

    World's Fairs and International Exhibitions have always had a political as well as a commercial and cultural context. This was particularly true during the Cold War between America and the Soviet Union. Jack Masey served with the United States Information Agency from 1951 to 1979, for many years as Director of Design. He commissioned numerous American architects and designers including R. Buckminster Fuller, Charles and Ray Eames, George Nelson, Peter Blake, Ivan Chermayeff and Thomas Geismar to design the US presence at major world Expos including Expo '67 in Montreal and Expo '70 in Osaka. This important new book draws on Masey's recollections, recently declassified documents, unpublished memoirs and photographs, interviews with surviving members of U.S. design teams, and others, to detail the significant role played by architects and designers in shaping America's image during the cultural Cold War.

    Design: Integral Lars Müller

    16.5 x 24 cm, 6½ x 9½ in, 400 pages, 200 illustrations, hardcover (2008)

    ISBN 978-3-03778-123-4, e

    EUR 20.00 / USD 30.00 / GBP 20.00
    PREFACE

    A WARM WELCOME TO THE COLD WAR
    Marshall Plan Traveling Caravans
    Western Europe, 1948–1951

    ATOMS FOR INDIA
    “Atomics” Exhibition, United States Pavilion
    Indian Industries Fair
    New Delhi, India, 1955

    A SPLENDID PLEASURE DOME
    United States Pavilion
    Jeshyn International Fair
    Kabul, Afghanistan, 1956

    WALLS IN BERLIN
    United States Exhibitions
    George C. Marshall House
    West Berlin, 1957–1959

    ATOMIC EUROPE
    United States Pavilion
    Universal and International Exposition
    Brussels, Belgium, 1958

    HIGH NOON AT SOKOLNIKI PARK
    American National Exhibition
    Moscow, USSR, 1959

    TRAVELING HOPEFULLY
    American Traveling Exhibitions
    USSR, 1961–1965

    MONTREAL MAGNIFIQUE
    United States Pavilion
    Canadian World Exhibition
    Montreal, Canada, 1967

    KIMONOS AND MOON ROCK
    United States Pavilion
    Japan World Exposition
    Osaka, Japan, 1970

    AFTER THE FAIR
    Opportunities Lost and Found
    1981 to Present
    “The book’s illustrations are a feast for architectural historians.”
    Art Review Online