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World's Fairs and International Exhibitions have always had a political as well as a commercial and cultural context. This was particularly true during the Cold War between America and the Soviet Union. Jack Masey served with the United States Information Agency from 1951 to 1979, for many years as Director of Design. He commissioned numerous American architects and designers including R. Buckminster Fuller, Charles and Ray Eames, George Nelson, Peter Blake, Ivan Chermayeff and Thomas Geismar to design the US presence at major world Expos including Expo '67 in Montreal and Expo '70 in Osaka. This important new book draws on Masey's recollections, recently declassified documents, unpublished memoirs and photographs, interviews with surviving members of U.S. design teams, and others, to detail the significant role played by architects and designers in shaping America's image during the cultural Cold War.
Design: Integral Lars Müller
16.5 x 24 cm, 6½ x 9½ in, 400 pages, 200 illustrations, hardcover (2008)
ISBN 978-3-03778-123-4, e
EUR 20.00 / USD 30.00 / GBP 20.00




PREFACE
A WARM WELCOME TO THE COLD WAR
Marshall Plan Traveling Caravans
Western Europe, 1948–1951
ATOMS FOR INDIA
“Atomics” Exhibition, United States Pavilion
Indian Industries Fair
New Delhi, India, 1955
A SPLENDID PLEASURE DOME
United States Pavilion
Jeshyn International Fair
Kabul, Afghanistan, 1956
WALLS IN BERLIN
United States Exhibitions
George C. Marshall House
West Berlin, 1957–1959
ATOMIC EUROPE
United States Pavilion
Universal and International Exposition
Brussels, Belgium, 1958
HIGH NOON AT SOKOLNIKI PARK
American National Exhibition
Moscow, USSR, 1959
TRAVELING HOPEFULLY
American Traveling Exhibitions
USSR, 1961–1965
MONTREAL MAGNIFIQUE
United States Pavilion
Canadian World Exhibition
Montreal, Canada, 1967
KIMONOS AND MOON ROCK
United States Pavilion
Japan World Exposition
Osaka, Japan, 1970
AFTER THE FAIR
Opportunities Lost and Found
1981 to Present“The book’s illustrations are a feast for architectural historians.”
Art Review Online