FREITAG bags are celebrating overwhelming success in the global brand competition. What started as a gimmick of two Swiss brothers is now an urban cult product, from Berlin to San Francisco and Milan to London. This publication covers all the facets of the Freitag product and its great success in the global competition for brand name recognition. It illustrates 3.000 bags and portraits of their owners.
Edited by Lars Müller
With photographs by Jules Spinatsch
With a contribution by Max Küng