Face au brand territorial Cover New
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Ruedi Baur and Sébastien Thiérey, Civic City, Head Genève, EnsadLab (eds.)

Face au Brand Territorial

Sur la misère symbolique des systèmes de représentation des collectivités territoriales

Face au Brand Territorial is a critical investigation of the visual strategies employed to identify and brand political territories. Isn’t it about time to look at their often banal images as part of a crisis of political representation? In the context of a revival of xenophobic propaganda on the one hand and the degradation of places into pure marketing products on the other, it is possible to recognize an increasingly theatrical, unquestioned production of public signs and symbols. Contributions on the theme by political scientists, designers, and sociologists make reference to the three visual essays that are at the heart of the book: “The Noticeable Absence of a Flag of the Earth” by Ruedi Baur, “Depictions of Federalism and Nationalism: Comparing the Former Yugoslavia, Switzerland, and Belgium” by Irena Bockaj, and “European Capitals in Competition” by Maria Roszkowska. The publication is released in collaboration with Civic City (HEAD Genève) and the research program “Écrire la ville” (Ensadlab, Paris).

Face au Brand Territorial is a critical investigation of the visual strategies employed to identify and brand political territories. Isn’t it about time to look at their often banal images as part of a crisis of political representation? In the context of a revival of xenophobic propaganda on the one hand and the degradation of places into pure marketing products on the other, it is possible to recognize an increasingly theatrical, unquestioned production of public signs and symbols. Contributions on the theme by political scientists, designers, and sociologists make reference to the three visual essays that are at the heart of the book: “The Noticeable Absence of a Flag of the Earth” by Ruedi Baur, “Depictions of Federalism and Nationalism: Comparing the Former Yugoslavia, Switzerland, and Belgium” by Irena Bockaj, and “European Capitals in Competition” by Maria Roszkowska. The publication is released in collaboration with Civic City (HEAD Genève) and the research program “Écrire la ville” (Ensadlab, Paris).

French edition – also available in English

Edited by Ruedi Baur, Sébastien Thiery, Civic City, Head Genève, EnsadLab, A project of the research series by Design2context

With contributions by Ruedi Baur, Great Nation, Jean-Pierre Grunfeld, Luc Gwiazdzinski, Pierre-Damien Huyghe, Annick Lantenois, Maria Roszkowska, Sébastien Thiéry

Design: Ruedi Baur, Maria Roszkowska

16,5 x 24 cm, 6 ½ x 9 ½ in

288 pages, 1669 illustrations

paperback

2013, 978-3-03778-354-2, French
Design Research Design Philosophy
CHF 35.00

Ruedi Baur

Ruedi Baur investigates concrete design issues in social contexts, focusing on the development of a comprehensive design approach. In practice, research and teaching, he focuses on orientation, identification, presentation and comprehensibility of complexity. He has developed internationally recognized projects with Intégral Ruedi Baur, now Integral Designers, 10-Milliards-Humains and Civic city. He is professor at the School of Art and Design, HEAD – Geneva, the ENSAD École nationale supérieure des Arts Décoratifs, Paris and the University of Strasbourg.

CHF 35.00