Neo-Prehistory Cover
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Andrea Branzi and Kenya Hara (eds.)

Neo-Prehistory — 100 Verbs

Neo Preistoria — 100 Verbi
新先史時代 — 100の動詞

Exist, orient, store, inebriate, measure, exchange, recite, write, think, navigate, love – for Neo-Prehistory designer Andrea Branzi and art director Kenya Hara selected one hundred verbs and connected them to one hundred design objects. The objects range from stone tools used five thousand years ago to fake eyelashes produced in 2016 and let the viewer travel across human history.

The framework is as simple as it is intriguing: words, which relate to actions, which relate to objects. “Navigate” is connected to a reed boat with a bamboo paddle from the 20th century, champagne flutes designed in 1992 are connected to “celebrate”.

Neo-Prehistory is the publication of the same-named exhibition at Triennale di Milano 2016. All the texts in the book are in English, Italian and Japanese.

Exist, orient, store, inebriate, measure, exchange, recite, write, think, navigate, love – for Neo-Prehistory designer Andrea Branzi and art director Kenya Hara selected one hundred verbs and connected them to one hundred design objects. The objects range from stone tools used five thousand years ago to fake eyelashes produced in 2016 and let the viewer travel across human history.

The framework is as simple as it is intriguing: words, which relate to actions, which relate to objects. “Navigate” is connected to a reed boat with a bamboo paddle from the 20th century, champagne flutes designed in 1992 are connected to “celebrate”.

Neo-Prehistory is the publication of the same-named exhibition at Triennale di Milano 2016. All the texts in the book are in English, Italian and Japanese.

Author(s): Andrea Branzi, Kenya Hara

Edited by Triennale di Milano

With photographs by Yoshihiko Ueda

Design: Kenya Hara

15,5 x 24 cm, 6 x 9 ½ in

288 pages, 122 illustrations

hardback

2016, 978-3-03778-493-8, English
Italian
Japanese
Product Design Product Photography Design History Biennial/Triennial
CHF 95.00
Out of print

Kenya Hara

Kenya Hara (*1958) is considered the most influential designer of present-day Japan. After graduating in design from the Musashino Art University of Kodaira in 1983, he worked as a curator and graphic designer before taking on the role of art director at Muji in 2002. Hara is president of the Nippon Design Center Inc., and head of the department of Science of Design at Musashino Art University. He has published widely on his design theory, including the books “Designing Design” (2007), “White” (2009), “Designing Japan” (2018), and “100 Whites” (2019).

Andrea Branzi

Andrea Branzi, (1938–2023), was an Italian Architect, Designer, and Professor at the Polytechnic University of Milan.

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Kenya Hara

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Kenya Hara

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