This broad selection of Swiss architecture, graphic design, and design from 1950 to 2006 demonstrates that playful humor and clarity are by no means opposites, but a highly unusual duo of qualities that mingle and interpenetrate. The question addressed by this publication is: are these examples from three professions, various regions and languages, and a period of more than fifty years bound together by a common denominator? No parade of luxury items, but talents and ideas finding material expression and clients with the courage to embrace new “inventions,” are presented.