The twin brothers Ahmed and Rashid Bin Shabib were born and raised in Dubai. Both studied economics and property development in Boston. They graduated from Oxford University with a focus on urbanism and sustainability of urban areas. Back in Dubai, in 2007, they began publishing Brownbook, a magazine dealing with modern society in the Middle East and North Africa and thereby wants to clear up false stereotypes. Since 2017, after the magazine was discontinued, they actively participate in urban design and sustainability in Dubai by redesigning old buildings and factories for social and cultural purposes and making them accessible to the public.