Ruedi Baur has chosen seven concepts to describe his conceptual approach: anticipate, question, inscribe, perplex, orient, differentiate, and translate. They serve as the structure of his book and the basis for seven dialogues between him and conversation partners from various disciplines. The practical implementation of these concepts is presented using projects from his Integral studio in Zurich und Paris. Previously unpublished new projects are integrated thematically into the evolution of Baur’s oeuvre. This book captures the conceptual and design constants of, and the fascination in, the work of Ruedi Baur. Five years after the success of Ruedi Baur, Intégral et associés, the author again takes stock and manifests the principles of his design work and attitude.