"Unimark International" traces the rapid ascent of a firm that set out to reorganize visual communication on a global scale. Founded in Chicago in 1965 by Massimo Vignelli, Bob Noorda and Ralph Eckerstrom, Unimark grew into an international network of offices in five countries. With its rigorous applications of systems, grids, standardized typography – including frequent use of Helvetica – for major clients such as American Airlines, Ford, IBM, Jaguar, Ferrero, Knoll International, the firm championed the ordered visual language of modern corporate design.

Drawing on extensive archival research, Jan Conradi reconstructs Unimark’s rise in detail, revealing not only its methods and landmark projects but the inner workings of a firm that sought to industrialize design itself. Beneath its pursuit of clarity and universal order, however, lay tensions between creativity and standardization, authorship and anonymity, and design ideals and corporate realities, making this richly illustrated volume both a vivid account of a pivotal moment in design history and a nuanced portrait of design at scale.