A5/05 Lufthansa and Graphic Design Cover
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Jens Müller and Karen Weiland (eds.)

A5/05
Lufthansa und Graphic Design

Visuelle Geschichte einer Fluggesellschaft /
Visual History of an Airline

Deutsche Lufthansa is one of the most important airlines in the world. Just as long and varied as its history is the history of its visual identity. The beginning of the 1960s witnessed one of the most important developments in corporate communication. The company employed the designer Otl Aicher and his Gruppe E5 student group at the Hochschule für Gestaltung Ulm to develop a new visual identity for Lufthansa. Largely implemented beginning in 1963, today it ranks as one of the most groundbreaking corporate design solutions of the twentieth century. With a particular focus on its famous corporate identity, the design and advertising history of Deutsche Lufthansa from the 1920s until today is comprehensively documented here for the first time. Alongside numerous illustrations from the corporate archive and background articles and interviews, this volume contains reproductions from the Ulm study of 1962 and the first corporate design manual for Lufthansa from 1963.

Deutsche Lufthansa is one of the most important airlines in the world. Just as long and varied as its history is the history of its visual identity. The beginning of the 1960s witnessed one of the most important developments in corporate communication. The company employed the designer Otl Aicher and his Gruppe E5 student group at the Hochschule für Gestaltung Ulm to develop a new visual identity for Lufthansa. Largely implemented beginning in 1963, today it ranks as one of the most groundbreaking corporate design solutions of the twentieth century. With a particular focus on its famous corporate identity, the design and advertising history of Deutsche Lufthansa from the 1920s until today is comprehensively documented here for the first time. Alongside numerous illustrations from the corporate archive and background articles and interviews, this volume contains reproductions from the Ulm study of 1962 and the first corporate design manual for Lufthansa from 1963.

Edited by Jens Müller and Karen Weiland, labor visuell am Fachbereich Design der Fachhochschule Düsseldorf

Design: Jens Müller, Karen Weiland

14.8 x 21 cm, 5 ¾ x 8 ¼ in

128 pages, 400 illustrations

paperback

978-3-03778-267-5, German
English
Graphic Design Corporate Design A5 Series
CHF 30.00
Out of print

Jens Müller

Jens Müller (*1982) studied communication design in Düsseldorf and then founded the design studio Optik (since 2019: vista) that works for a wide variety of clients from the cultural and corporate sector. In 2013, he won the renowned corporate design competition for Kieler Woche (Kiel Week) together with Karen Weiland-Adams. He teaches at the Düsseldorf University of Applied Sciences, Arts/Peter Behrens School of Arts, and the Department of Design at the Dortmund University of Applied Sciences and Arts. As an author and editor, Jens Müller contributed to a number of widely acclaimed reference books on the history of international graphic design, including the "A5" book series (2009-2014), "Logo Modernism" (2015) and "The History of Graphic Design" (2017/2018).