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Ulrike Felsing

Dynamic Identities in Cultural and Public Contexts

This publication studies methods for creating flexible looks for public and cultural institutions. The classic logos normally used by companies are the result of a unique process of compression and abstraction. By contrast, flexible looks do not conceal their diverse components of identity in a logo, forming instead a complex family of symbols from them. In the combination of a basic logo and a family of symbols, the look is in a position to represent the fundamentals (the philosophy of the institution, its program) and the specifics (e.g., temporary exhibitions and events). The author describes the effect and potential of looks and offers the criteria that distinguish fully developed, dynamic looks. Case studies of famous designers such as Karl Gerstner and Ruedi Baur enhance the analysis.

This publication studies methods for creating flexible looks for public and cultural institutions. The classic logos normally used by companies are the result of a unique process of compression and abstraction. By contrast, flexible looks do not conceal their diverse components of identity in a logo, forming instead a complex family of symbols from them. In the combination of a basic logo and a family of symbols, the look is in a position to represent the fundamentals (the philosophy of the institution, its program) and the specifics (e.g., temporary exhibitions and events). The author describes the effect and potential of looks and offers the criteria that distinguish fully developed, dynamic looks. Case studies of famous designers such as Karl Gerstner and Ruedi Baur enhance the analysis.

Dieses Buch ist auch auf Deutsch erhältlich

Author(s): Ulrike Felsing

Edited by Design2context

With an essay by Clemens Bellut

Design: Ilka Flora, Ulrike Felsing

16,5 x 24,0 cm, 6 ½ x 9 ½ in

256 pages, 434 illustrations

paperback

2010, 978-3-03778-163-0, English
CHF 40.00

Ulrike Felsing

Ulrike Felsing studied visual communication at the Academy of Visual Arts Leipzig. Her diploma thesis was awarded the Dresdner Bank Leipzig art prize, Ars Lipsiensis, and presented in the Signes des écoles d‘art exhibition at the Centre Pompidou, Paris. Together with Ruedi Baur, she directed the project “Researching design methods in the area of transcultural visual communication,” which was funded by the Swiss National Science Foundation (2010–2015). In 2018 she completed her PhD thesis: Visual Translation and Reflexive Arrangements: The Catalog as Exhibition, Film and Hypertext. Ulrike Felsing has been a lecturer at the Bern University of the Arts (HKB) since 2010.

CHF 40.00