Museum für Gestaltung Zürich, Bettina Richter (eds.)

Contemporary Iran

Poster Collection 35

Iranian graphic design looks back on a brief history. The first poster designers completed independent artistic training and created painterly-illustrative works in the 1960s. The simultaneous opening to the West under Shah Mohammad Reza Pahlavi promoted global cultural exchange. With the proclamation of the Islamic Republic in 1979 and the Iran-Iraq War (1980–1988), however, this was rapidly interrupted. At the end of the 1980s, a new generation of designers took up the graphic heritage of the pre-war period. At the turn of the millennium, the Iranian poster finally conquered international festivals and caused a great stir in the Western community.

Volume 35 of the Poster Collection series brings together Iranian cultural posters from 1960 to the present. Despite the many different creative approaches, they all demonstrate the search for a fusion of history and contemporaneity, Iran's own tradition and Western inspiration, art and everyday culture. An often unorthodox interpretation of Persian cultural heritage is combined with the confident use of computer-generated graphics. Thus, some posters confirm common Western notions of Islamic aesthetics while in others, these are radically undermined.

Iranian graphic design looks back on a brief history. The first poster designers completed independent artistic training and created painterly-illustrative works in the 1960s. The simultaneous opening to the West under Shah Mohammad Reza Pahlavi promoted global cultural exchange. With the proclamation of the Islamic Republic in 1979 and the Iran-Iraq War (1980–1988), however, this was rapidly interrupted. At the end of the 1980s, a new generation of designers took up the graphic heritage of the pre-war period. At the turn of the millennium, the Iranian poster finally conquered international festivals and caused a great stir in the Western community.

Volume 35 of the Poster Collection series brings together Iranian cultural posters from 1960 to the present. Despite the many different creative approaches, they all demonstrate the search for a fusion of history and contemporaneity, Iran's own tradition and Western inspiration, art and everyday culture. An often unorthodox interpretation of Persian cultural heritage is combined with the confident use of computer-generated graphics. Thus, some posters confirm common Western notions of Islamic aesthetics while in others, these are radically undermined.

This book is part of the Poster Collection series. Get the complete series here

Edited by Museum für Gestaltung Zürich, Bettina Richter

With an essay by Majid Abbasi

Design: Integral Lars Müller

16,5 × 24 cm, 6 ½ × 9 ½ in

96 pages, 147 illustrations

paperback

2023, 978-3-03778-730-4, German
English
CHF 25.00

Bettina Richter

Bettina Richter studied art history, German and Romance languages and literature in Heidelberg, Paris and Zurich, graduating with a dissertation on the anti-war graphics of Théophile-Alexandre Steinlen in 1996. From 1997 to 2006, Bettina Richter served as a research associate at the Poster Collection of the Museum für Gestaltung Zürich and was appointed its curator in 2006. In this capacity she has realized, among other exhibitions, “The Magic of Things” (2012), “Japanese Poster Artists—Cherry Blossom and Asceticism” (2014), “Protest!” (2018), and “Talking Bodies” (2023). From 2000 to 2005 she taught at the Zurich University of the Arts. She has published and lectured extensively on subjects related to the history of art and literature, as well as on posters. Since 2007 she has served as the editor of the series “Poster Collection”, by the Museum für Gestaltung Zürich.

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Ciné-Passion

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New
Poster Collection, vol. 36

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Niklaus Troxler

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Poster Collection, vol. 34

Museum für Gestaltung Zürich, Bettina Richter (eds.)

En Vogue

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Poster Collection, vol. 32

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Stop Motion

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Poster Collection, vol. 31

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Self-Promotion

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Poster Collection, vol. 30

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Herbert Leupin

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Poster Collection, vol. 28

Museum für Gestaltung Zürich, Bettina Richter (eds.)

The Hand / Die Hand

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Poster Collection, vol. 27

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Japan – Nippon

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Out of print
Poster Collection, vol. 26

Museum für Gestaltung Zürich, Bettina Richter (eds.)

In Series / In Serie

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Poster Collection, vol. 23

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Help!

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Poster Collection, vol. 20

Museum für Gestaltung Zürich, Christian Brändle (eds.)

Head to Head

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Poster Collection, vol. 19

Museum für Gestaltung Zürich, Christian Brändle (eds.)

Kopf an Kopf

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Poster Collection, vol. 19

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Otto Baumberger

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Poster Collection, vol. 18

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Photo Graphics

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Poster Collection, vol. 17

Museum für Gestaltung Zürich (ed.)

Comix!

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Poster Collection, vol. 16

Museum für Gestaltung Zürich (ed.)

Zürich–Milano

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Typo China

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Catherine Zask

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Poster Collection, vol. 12

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Handmade

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Poster Collection, vol. 11

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Armin Hofmann

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Donald Brun

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Poster Collection, vol. 2

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Revue 1926

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Out of print
Poster Collection, vol. 1