Museum für Gestaltung Zürich, Bettina Richter (eds.)

Visuelle Strategien gegen AIDS / Visual Strategies Against AIDS

International AIDS Prevetion Posters / Internationale AIDS-Präventionsplakate
Poster Collection 6

Ever since the AIDS epidemic struck, the health authority’s task of educating the public has gained dramatically in significance. In many countries, the poster as a medium of information was unknown before the advent of AIDS so that a visual vocabulary first had to be developed for an issue saddled with ingrained taboos. A survey of current posters on AIDS prevention, displayed in Asia, the Pacific and Africa, demonstrates that the urgent and imperative success of the posters depends on their being rooted in local traditions. Thus, in AIDS campaigns, posters one again perform their original function as a means of mass communication.

Ever since the AIDS epidemic struck, the health authority’s task of educating the public has gained dramatically in significance. In many countries, the poster as a medium of information was unknown before the advent of AIDS so that a visual vocabulary first had to be developed for an issue saddled with ingrained taboos. A survey of current posters on AIDS prevention, displayed in Asia, the Pacific and Africa, demonstrates that the urgent and imperative success of the posters depends on their being rooted in local traditions. Thus, in AIDS campaigns, posters one again perform their original function as a means of mass communication.

This book is part of the Poster Collection series. Get the complete series here

Edited by Museum für Gestaltung Zürich, Bettina Richter

With an essay by Nigel Barley

Design: Integral Lars Müller

16,5 x 24,0 cm, 6 ½ x 9 ½ in

96 pages, 130 illustrations

paperback

2002, 978-3-907078-90-7, German
English
CHF 25.00

Bettina Richter

Bettina Richter studied art history, German and Romance languages and literature in Heidelberg, Paris and Zurich, graduating with a dissertation on the anti-war graphics of Théophile-Alexandre Steinlen in 1996. From 1997 to 2006, Bettina Richter served as a research associate at the Poster Collection of the Museum für Gestaltung Zürich and was appointed its curator in 2006. In this capacity she has realized, among other exhibitions, “The Magic of Things” (2012), “Japanese Poster Artists—Cherry Blossom and Asceticism” (2014), “Protest!” (2018), and “Talking Bodies” (2023). From 2000 to 2005 she taught at the Zurich University of the Arts. She has published and lectured extensively on subjects related to the history of art and literature, as well as on posters. Since 2007 she has served as the editor of the series “Poster Collection”, by the Museum für Gestaltung Zürich.

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Ciné-Passion

CHF 25.00
New
Poster Collection, vol. 36

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Contemporary Iran

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Poster Collection, vol. 35

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Niklaus Troxler

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Poster Collection, vol. 34

Museum für Gestaltung Zürich, Bettina Richter (eds.)

En Vogue

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Poster Collection, vol. 32

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Stop Motion

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Poster Collection, vol. 31

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Self-Promotion

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Poster Collection, vol. 30

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Herbert Leupin

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Poster Collection, vol. 28

Museum für Gestaltung Zürich, Bettina Richter (eds.)

The Hand / Die Hand

CHF 25.00
Poster Collection, vol. 27

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Japan – Nippon

CHF 35.00
Out of print
Poster Collection, vol. 26

Museum für Gestaltung Zürich, Bettina Richter (eds.)

In Series / In Serie

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Poster Collection, vol. 23

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Help!

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Poster Collection, vol. 20

Museum für Gestaltung Zürich, Christian Brändle (eds.)

Head to Head

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Poster Collection, vol. 19

Museum für Gestaltung Zürich, Christian Brändle (eds.)

Kopf an Kopf

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Poster Collection, vol. 19

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Otto Baumberger

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Poster Collection, vol. 18

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Photo Graphics

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Poster Collection, vol. 17

Museum für Gestaltung Zürich (ed.)

Comix!

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Poster Collection, vol. 16

Museum für Gestaltung Zürich (ed.)

Zürich–Milano

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Poster Collection, vol. 14

Museum für Gestaltung Zürich (ed.)

Typo China

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Poster Collection, vol. 13

Museum für Gestaltung Zürich (ed.)

Catherine Zask

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Poster Collection, vol. 12

Museum für Gestaltung Zürich (ed.)

Handmade

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Poster Collection, vol. 11

Museum für Gestaltung Zürich (ed.)

Armin Hofmann

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Poster Collection, vol. 7

Museum für Gestaltung Zürich (ed.)

Donald Brun

CHF 25.00
Poster Collection, vol. 2

Museum für Gestaltung Zürich, Felix Studinka (eds.)

Revue 1926

CHF 29.00
Out of print
Poster Collection, vol. 1