Self-Promotion
Self-Promotion features a compilation of posters the Museum für Gestaltung Zürich has commissioned over the years to promote their own exhibitions. Ever since the 1910s, Zurich’s Kunstgewerbemuseum – founded in 1875 and known today as the Museum für Gestaltung Zürich – has been focusing on producing high-quality posters. They serve to project the museum’s visual identity into the public space while at the same time documenting the variety of themes represented. The posters' high recognition factor is achieved not through rigid corporate design but by means of graphical quality, versatile design approaches, and meticulous printing. The collection can be regarded as a brief history of both Swiss poster and Swiss graphic design. It ranges from the pictorial scenes used in the 1920s and the graphic and typographic solutions following the lead of the Russian Constructivists to the Swiss Style, which dominated the Swiss cultural poster until the 1960s, and more experimental approaches from the 70s onwards.
Self-Promotion features a compilation of posters the Museum für Gestaltung Zürich has commissioned over the years to promote their own exhibitions. Ever since the 1910s, Zurich’s Kunstgewerbemuseum – founded in 1875 and known today as the Museum für Gestaltung Zürich – has been focusing on producing high-quality posters. They serve to project the museum’s visual identity into the public space while at the same time documenting the variety of themes represented. The posters' high recognition factor is achieved not through rigid corporate design but by means of graphical quality, versatile design approaches, and meticulous printing. The collection can be regarded as a brief history of both Swiss poster and Swiss graphic design. It ranges from the pictorial scenes used in the 1920s and the graphic and typographic solutions following the lead of the Russian Constructivists to the Swiss Style, which dominated the Swiss cultural poster until the 1960s, and more experimental approaches from the 70s onwards.
This book is part of the Poster Collection series. Get the complete series here.
